Activism through Coaching:

A Transformational Journey Towards Antiracism

ASK: Always Seek Knowledge and Learn from It

As a transformational life coach, my role is to ask questions, inform, and empower. I create brave space for conversation about racism, personal transformation, and personal accountability. I disrupt limiting beliefs, empower deep self-knowledge, and challenge assumptions. The desired outcome? Barriers are broken. Potential is unveiled. Racism is dismantled.

I developed the Activism through Coaching model based on two fundamental questions:

  1. Should we continue to advance a system that encourages racism and division, or can we seek unity and change through conversation and personal transformation?
  2. The Cairo Question: Will my young grandson, Cairo, have to protest in his lifetime for the birthright to freely and peacefully exist in the skin in which he was born?
young child reading a book
Will Cairo Have to Protest in His Lifetime?

In my book, Cultivating Change from the Inside Out: The Power of Being Human, I share memoirs of watching dystopian films as a teen. Here’s an excerpt:

“In my youth I would often imagine who I would be if I were a character in a story, especially a dystopian one. For example, in the 1966 British film…



Anita D Russell, Founder/CEO The Place to SOAR

Activism through Coaching | Author of Cultivating Change from the Inside Out: The Power of Being Human | Creating space for courageous conversation.